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Introduction
This course focuses on the full practical workflow of commercial short advertisement videos. It covers pre-production planning, script writing, shot design, lighting & shooting, post-editing, color grading, graphic packaging and final export, replicating the production pipeline of real commercial ads. Free from empty theories, the lessons are driven by real product cases. You will learn production ideas for product promotion, brand campaigns and e-commerce ads, and master how to convey selling points through visuals to boost appeal and conversion rate.
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