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Introduction
Sales exceeded 50,000 copies! This is the debut work by a former senior executive of Sony, introducing management philosophy forged from an unconventional career path. The once world-famous Sony faced an unprecedented crisis; in the fiscal year ending March 2012, Sony suffered a massive loss of over 500 billion yen. Faced with this difficult situation, the author stepped up to take on the heavy responsibility as Sony’s president. Where did he begin, and how did he ultimately revitalize the enterprise?
This book recounts the untold struggles of this “heretical president” as he took on the huge challenge of reviving Sony. His career started in the music business at CBS Sony. He successfully reformed the fragmented Sony Computer Entertainment America (SCE America), then rebuilt SCE, which was struggling due to poor PlayStation 3 sales. Eventually, he became president of Sony and led the prestigious corporation mired in heavy losses toward revival. What lessons did this “transformation expert”, who achieved three major corporate turnarounds, learn throughout his unconventional career?
Book Title：《ソニー再生 変革を成し遂げた「異端のリーダーシップ」》
Author：平井 一夫
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